This is because market experts are “in the know” and up to date with trends. These experts, often known as authorities or influencers, then pass the message to their different social connections. These social connections are spread among many online subcultures that serve as a bridge for the message to be spread further from the initial connection.

The last messenger involved is the salesperson or marketer, who then amplifies the message by making it more persuasive and relevant, spreading it further to meet the initial marketing goal.

Providing the right message

To go viral, a message is required to have a “must see” ring to it. It must be memorable and interesting enough to become a truly infectious phenomenon. In simpler words, the message needs to be something that people will want to show to their connections.

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